Adventure in Odyssey Instagram Brand Refresh
I was inspired by other legacy children organizations that incorporated both the tradition and reputation of their brands with the interactive and modernized nature of social media.
This was the final draft of the sample Instagram feed I had dreamt up for Adventures in Odyssey (AIO). Simple, modernized, interactive, but still true to the classic AIO feel. My goal for the updated Instagram look was to connect with new and younger listeners while also attracting our loyal and more nostalgic listeners who would be delighted to see their beloved characters in a more modern presentation.
Prior to the Instagram refresh, AIO had missed opportunities in not utilizing Instagram Stories. Shown on this slide are mock-ups of Instagram Story ideas that would engage the audience and encourage followers to share or interact with daily content from the brand.
While many of these templates were created with Adobe Illustrator, I also created templates with Canva. This is for social media managers without Adobe experience since I wanted future account managers to be able to edit and manage the templates too in Canva.
Many of the new templates were inspired by pre-existing content on the AIO Instagram page. For this template (shown on the right), I took a weekly post called "Whit's Wisdom" where an AIO character, Mr. Whittaker, was quoted on a simple graphic (shown on the left). To modernize the graphic and allow it to be more interactive, I converted Whit's Wisdoms into a text message graphic. I wanted the followers to feel as if Mr. Whittaker himself was texting them and sending weekly encouraging messages.
This is one of the many posts I updated by simplifying the design.
This graphic was designed to be extremely audience interactive. Each week on the Instagram Story, fans would be asked to share their AIO themed questions. Once a week, one follower's question would be selected and answered by Wooton Bassett, the beloved Odyssey mailman, in the caption.
Harper Kids Publishing does an amazing job in incorporating their older book characters into social media. I was inspired by their Frog and Toad graphic to create an Odyssey character graphic. Each week, two AIO characters are introduced with their name, photo and a few short fun facts.
For long-time fans, I updated the AIO Trivia graphic which would be shared as an Instagram Carousel with two slides. The first slide would ask the question and the second slide would contain the answer. This template is great for those who have a lot of knowledge about Odyssey and by asking followers to comment their best guess, it also boots engagement.
The Adventures in Odyssey Instagram feed before the refresh.
The Adventures in Odyssey Instagram feed after the refresh.